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Our Best Days Are Yours

Our Best Days Are Yours

From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for Greek families.

Discover Our Best Days

Discover Our Best Days

1898 — In a fortunately failed attempt at making granola, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berries. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes.

1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes®and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods.

Kellogs Bran

1915 — Kellogg introduced Bran Flakes, the first high-fiber cereal, promptly followed by the introduction of Kellogg’s® All-Bran™one year later.

1923 —The Kellogg Company made another bold move and become the first in the food industry to hire a dietician. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets.

1975 —Kellogg’s arrives in Greece with only 3 basic products (Corn Flakes, Frosties and All-Bran).

1991 —Further development of our Kellogg portfolio which now includes the basic 5 Brands (Corn Flakes -Special K - Coco Pops - Frosties - All-Bran).

Kellogs Raisin

1992 - Kellogg “Any Way Any Time” campaign to overpass the absence of Breakfast Habit in Greece suggesting new ways of eating Kellogg cereals in Greece.

1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods.

2002 - New Kellogg Special K Variants range introduction in the Greek Market.

2003 - Kellogg Snacks introduction in the Greek Market.

Kellogs 100 years

2005 - Expansion of Kellogg Snack range in Shape management and All-Bran.

2008 - Further expansion of Kellogg Snack Range with Mini Breaks and Nutri Grain

2009 - Kellogg Tresor range introduced in Greece.

2010 — To help people reduce the amount of added salt in their diet, we take 30% of salt out of family favourite cereals like Corn Flakes and Rice Krispies. Kellogg’s cereals now have 50% less salt than they did a decade ago.

2011 – Kellogg’s announces it will add vitamin D to all its kids’ cereals to help combat the rise of rickets

Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way.

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