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Special K

The Special K range is made with natural grains and provides a source of added goodness or protein to empower your healthy choices every single day. Enjoy every cereal bowl or snack bite.

The power of multigrain

The Special K Flake is made with three grains.
Rice, wholewheat and barley.
Rolled, toasted and flaked.

No artificial colours, flavours or preservatives.
The flake in all its glory, full of flavour and enriched with nutrients that matter to power you.

The truth is in the taste.

Simply delicious and that’s the truth. Enjoy the natural grains and the tasty flavours a Kellogg’s Special K breakfast has to offer. Because you know what? You can’t fake delicious.


Special K cereals contain ≥15% RI Vitamin D which contributes to the normal function of the immune system; ≥15% RI vitamins B3, B6 & B12 which contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue; as well as ≥15% RI iron which also contributes to the reduction of tiredness and fatigue. Special K cereal bars (excluding Special K Protein Bars) contain ≥15% RI vitamins B3, B6 & B9 which contribute to the reduction of tiredness and fatigue. The Special K Protein range is a source of protein which contributes to the maintenance of muscle mass. Enjoy as part of a varied and balanced diet and a healthy lifestyle.