Breakfast for Those Who Need it
As part of the wider worldwide Breakfasts for Better Days initiative, this past holiday season we ran a charity promotion in Greece whereby for each specially marked pack sold, we donated a bowl of cereal to a child in need. This way we ensured people less fortunate than ourselves start their day with breakfast.
In Greece, 280.000 servings have been or will be donated to schools, foundations & family support centers.
Get the scoop on our breakfast programs