Breakfast for Those Who Need it

As part of the wider worldwide Breakfasts for Better Days initiative, this past holiday season we ran a charity promotion in Greece whereby for each specially marked pack sold, we donated a bowl of cereal to a child in need. This way we ensured people less fortunate than ourselves start their day with breakfast.

Helping Others

In Greece, 280.000 servings have been or will be donated to schools, foundations & family support centers.

Get the scoop on our breakfast programs